An SEO meta description is an HTML tag that summarizes a webpage’s content to convince search engine users to click on your link. It acts as a short “advertisement” displayed beneath your page title in Search Engine Result Pages (SERPs).
While search engines like Google state that meta descriptions do not directly affect search rankings, they heavily impact Click-Through Rate (CTR). A higher CTR signals to Google that your page provides valuable content, which can indirectly boost your rankings over time. Core Formatting Requirements
Length: Keep descriptions between 120 to 155 characters. Text exceeding this range will be truncated with an ellipsis (…) in search results.
HTML Structure: If you are coding manually, place the tag within the section of your page. Content Management Systems like WordPress, Shopify, or Squarespace provide dedicated fields to fill this out without code.
Use code with caution. Essential Rules for Writing Meta Descriptions How to create a good meta description – Yoast
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