click-through rate

Click-through rate (CTR) is a digital marketing metric that measures the percentage of people who click on a link, advertisement, or search result after seeing it. It is one of the most widely used indicators to evaluate how effectively an online campaign captures an audience’s attention and motivates them to take action. The CTR Formula

CTR is calculated by dividing the total number of unique clicks by the total number of views (impressions), then multiplying that figure by 100 to get a percentage:

CTR=(ClicksImpressions)×100CTR equals open paren the fraction with numerator Clicks and denominator Impressions end-fraction close paren cross 100

Example: If a banner ad is shown 1,000 times (1,000 impressions) and 20 people click on it, the calculation is , resulting in a 2% CTR. Where CTR is Measured

Marketers track CTR across almost all digital channels to see what content resonates with users: